As we reported last November, Italy, Greece, Spain, and Morocco had submitted an application to Unesco to have the “Mediterranean Diet” added to the Representative List of the Intangible Cultural Heritage of Humanity. The request was then granted at the Unesco meeting in Nairobi in November 2010. There are several questions to ask about this inclusion.
First, just what is “intangible cultural heritage”? According to Unesco’s website, “Cultural heritage does not end at monuments and collections of objects. It also includes traditions or living expressions inherited from our ancestors and passed on to our descendants, such as oral traditions, performing arts, social practices, rituals, festive events, knowledge and practices concerning nature and the universe or the knowledge and skills to produce traditional crafts.”
Second, who made this request? On the face of it, judging from both the first line of the application (“States Parties: Spain, Greece, Italy, Morocco”) and all of the government ministries and agencies who filed the request, it was a formal governmental request. Unesco’s own rules, though, “intangible heritage can only be identified with reference to communities, groups, or individuals that recognize it as part of their cultural heritage.” Four identified communities are then listed in the application: Soria (Spain), Koroni (Greece), Cilento (Italy), and Chefchaouen (Morocco). A brief description of how the Mediterranean Diet fits into the cultural heritage of each community follows, though one has to wonder how exactly four small-to-medium municipalities decided to contact one another and initiate this request. A skeptic would wonder if it were the governments of these four countries that had initiated the process, finding the appropriate communities ex post facto.
What is truly striking, though, is the lack of a definition of what exactly the Mediterranean Diet is. In part C of the completed application form, “Characteristics of the Element,” we find references to the Diet as “traditions and symbolisms based on food practice,” “a major component of identity,” “the close relation from the landscape to the cuisine,” but no actual definition of the Diet. I can’t say I expected percentages and Recommended Daily Allowances because I downloaded the document precisely because I doubted it would have any sort of definition, but the Diet enthusiast would be disappointed.
There are vague references to olive trees, vineyards, and cypresses, food products linked to a seasonal calendar, eating together, but no specific statement of what this Diet is. The closest we get is on page 6: “The Mediterranean Diet offers a nutritional model enriched by diverse cultures which, over centuries, has essentially maintained the same food structure and the same proportions: olive oil, grains and derivatives, fresh fruits and vegetables, nuts, and to a lesser extent, fish, dairy products and meat, with an essential presence of condiments and spices. There is also a moderate consumption of wine or tea during meals while respecting religious rules and beliefs.”
While I would not contend that some of these food elements, in the broadest sense, are a) common to the whole Mediterranean Basin, and b) have been for centuries, the absence of a firm definition of the Diet is because despite the earnest desire for multiculturalism, the various countries’ diets are different, and any similarities are not historical in any meaningful sense, in that the majority of these countries’ inhabitants in the past centuries had extremely limited access to these products. Olive oil is the first product most people would list as part of the Diet, yet also the easiest to show as not meriting entrance to the list. Olive oil, starting arbitrarily at, say, 200 b.c.e., has only in periods of economic expansion been a product available to the masses. If grains have been part of the common man’s diet, they have been too prevalent in it, representing too much of his calories: gruels and poor breads have been a sign of want and malnutrition, not a happy memory of plenty. While some fruits that are eaten today were common in ancient Greece, others that are today fundamental (citrus fruits) to most Mediterranean cuisines were either unknown or, following Alfred Andrews, introduced only in the first century C.E.
Where there are similarities (lamb is widely eaten today in Greece and Morocco) there are also differences: lamb is eaten only for holidays and as a rare treat in Italy, while pork is only popular (for religious reasons) in three of the four States Parties. As far as the condiments and spices are concerned, even the beginner in the study of food history knows that what has been put on food—garum as the “ketchup of the Romans,” medieval vinegar-based sauces, sugar on pasta in the Renaissance, harissa in North Africa—knows that this is simply not true. Then, just a personal postscript, the application lists (without specific citation) Flandrin and Montanari’s Food: A Culinary History and Marvin Harris’ The Sacred Cow and The Abominable Pig, neither of which, I am quite sure, would give any credence to this myth of a common Mediterranean diet.
Where does this leave us? With a very attractive story about a very healthy diet (if one believes the “lipid hypothesis”) that has been eaten by happy, bronzed people on the beaches of the Mediterranean? One should note too that many of the state departments submitting briefs in support of this diet are tourism offices. The Mediterranean Diet, since its “discovery” by Ancel Keys in the 1950s and rediscovery two decades ago, has been a boon to the tourism industry of the country’s involved, as well as to all the ancillary industries: restaurateurs, airlines, and anyone in food writing and publishing. It is precisely this last group we should be wary of: some are earnest and careful researchers, while others are hardly more than shills for an industry, in this case, the industry of tradition inventing. ZN
For more information, see the Patricia Crotty article as well as a surprisingly-balanced Wikipedia article on the Mediterranean Diet, which points out that the Diet is based on culinary patterns of Southern Italy and Greece in the 1960s. Gillian Riley also has two excellent articles on the subject on her Oxford Companion to Italian Food: see “Mediterranean Diet” and “Cucina Povera.”