Jan 292012
starbucks opens in italy?

A news story of kinds has begun to do the rounds claiming that Starbucks will soon be opening in ‘Milan, Venice, Rome and Naples’, after years of absence from the peninsula. In fact, nothing could be further from the truth. It transpires that this was all a huge practical joke. But the speed with which the news spread around the Italian blogosphere begs two questions. First, why has Starbucks failed to penetrate the Italian market? And, second, is there now a hunger for Starbucks in Italy? SY


„Milan, Venice, Rome and Naples“

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