Jun 152011

Malcolm Gladwell, author of books such as Blink and What The Dog Saw, has weighed in on what seems at first glance a rather banal subject: tomato sauce. In his short yet wide-ranging talk, Gladwell explains that we have gone in science from the search for absolutes to the recognition of the importance of variability. Basing our (American) tomato sauce on the foundation of “authenticity” (i.e. the real Italian ideal) will only set us up for disappointment.  ZN

See the whole talk here.

Grazie a Mauro Renna per la segnalazione.

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